Corporate Identity

We believe in radical transparency. So here is our complete corporate identity manual, publicly on the internet. For press, partners, directories and everyone who always wanted to know the name of our red.

The name

The wordmark is lowercase: taddoo. In running text it is capitalized: Taddoo. The company behind it is called Tattoomii GmbH. Yes, we find that a bit confusing too.

Logo

Wordmark on lightDownload PNG

Wordmark on darkDownload PNG

App iconDownload PNG

Please do not stretch, rotate, recolor or add shadows. Just use it as it is. Thank you.

Colors

Taddoo Rot

HEX #FB5536
RGB 251 | 85 | 54

Accent, buttons, markers

Icon-Rot

HEX #E63535
RGB 230 | 53 | 53

App icon

Signalblau

HEX #2389F1
RGB 35 | 137 | 241

Markers, charts

Tinte

HEX #15140F
RGB 21 | 20 | 15

Text on light backgrounds

Nacht

HEX #0B0A09
RGB 11 | 10 | 9

Dark background

Papier

HEX #F7F6F3
RGB 247 | 246 | 243

Light background

Two reds, for historical reasons: the web uses Taddoo Rot, the app icon has its own. We have no Pantone or CMYK values. We are software.

Typography

Archivo

Display. For big headlines.

Geist

Text. For everything else.

Geist Mono

Mono. For numbers, times and values like the ones on this page.

All three are openly licensed. So you may use them too.

How we sound

We say you, never Dear Sir or Madam.
Short sentences. Plain words. No marketing speak.
No emojis in the product.
No em dashes. Internal rule, taken very seriously.

Usage

Everything on this page may be used for press, directories and links. Brand questions: hello@tattoomii.com