Corporate Identity · Revision 30.09.2026

The whole manual. Public.

We believe in radical transparency. So here is our complete corporate identity manual, publicly on the internet. For press, partners, directories and everyone who always wanted to know the name of our red.

Download logo pack (ZIP)Press contact

The name

The wordmark is lowercase: taddoo. In running text it is capitalized: Taddoo. Not TADDOO, not Taddoo App, not Tadoo. Pronounced like tattoo, just with a d.

The company behind it is called Taddoo AG.

What things are called

Artist: The person who tattoos. Not tattooist, not user, not customer.
Customer: The person getting tattooed. Not client, not guest.
Booking link: One link, one appointment, deposit included. Two words in English.
Deposit: Never Anzahlung, unless you write German.
Link in Bio: The page at taddoo.com/@name. Three words, no hyphens.
Flash: Ready-made designs customers book directly. Same word in plural.
Consent: The digital consent form. Short: consent.
Client file: Everything about one customer in one place.
Tap to Pay: Taking cards on the phone. Three words, the way Apple writes it.

Logo

Wordmark on lightPNG

Wordmark on darkPNG

App iconPNG

The dot

The red dot before the name is our icon. On its own it only appears as app icon and favicon; everywhere else it belongs to the wordmark.

Clear space: at least the height of the dot on all sides.
Minimum size: 24 pixels tall on screen, 8 millimetres in print.
On photos only with a calm background. When in doubt, on paper or night.
Do not stretch, rotate, recolor or add shadows. Just use it as it is. Thank you.

Colors

Brand

Taddoo Rot

#FB5536
RGB 251 · 85 · 54

The accent. Buttons, markers, the dot at the end of this page's sentences.

Icon-Rot

#E63535
RGB 230 · 53 · 53

The app icon and the dot in the wordmark.

Signalblau

#2389F1
RGB 35 · 137 · 241

Second accent. Markers, charts, the after in before-and-after.

Light

Papier

#F4EEE2
RGB 244 · 238 · 226

Website background. Cream, not white.

Karte

#FAF6EE
RGB 250 · 246 · 238

Cards and panels on paper.

Papier dunkel

#EDE5D5
RGB 237 · 229 · 213

Recessed areas, second layer.

Tinte

#14120F
RGB 20 · 18 · 15

Text and buttons on light backgrounds.

Graphit

#4F4A42
RGB 79 · 74 · 66

Secondary text on light backgrounds.

Dark

Nacht

#0B0A09
RGB 11 · 10 · 9

Dark background. Warm near-black, never pure black.

Kohle

#161514
RGB 22 · 21 · 20

Cards and panels on night.

Kreide

#F6F6F6
RGB 246 · 246 · 246

Text on dark backgrounds.

Asche

#B3B3B3
RGB 179 · 179 · 179

Secondary text on dark backgrounds.

Two reds, for historical reasons: the web uses Taddoo Rot, the app icon has its own. We have no Pantone or CMYK values. We are software.

Since 9 September 2026 the website is cream instead of white. If you still have the old white (#F7F6F3) somewhere: get rid of it.

Typography

Your whole studio. In your pocket.

Calendar, client files, consent and receipts in one place. The booking link takes the deposit, the appointment lands in the calendar by itself.

CHF 80 · 14:30 · 12 cm · #FB5536 · +41 44 000 00 00

Archivo

Display. Uppercase, weight 800, tight. Only for big headlines.

Geist

Text. For everything else, in 400 and 500.

Geist Mono

Mono. For numbers, times, amounts and values like the ones on this page.

All three are openly licensed (SIL Open Font License). So you may use them too.

The app uses the phone's system font. On purpose: it should feel like part of the phone, not like a website in a shell.

How we sound

We say you, never Dear Sir or Madam.
Short sentences. Plain words. No marketing speak.
No superlatives. We are not the biggest, we are the ones who tattoo.
Concrete numbers: 7 days, 16 francs, 3 appointments. Never 'numerous'.
No emojis in the product.
No em dashes. Internal rule, taken very seriously.

How we say itNot like this

Appointment booked.Congratulations! Your appointment has been successfully booked.

Deposit received, appointment secured.Your payment has been processed successfully.

That did not work. Try again.An unexpected error has occurred (code 500).

Calendar, clients, receipts. In one app.The all-in-one solution for your tattoo business.

7 days free, cancel anytime.The most popular app for tattoo artists.

For the press

Product: Taddoo, app for tattoo artists and studios. iOS, Android and web.
Company: Taddoo AG, Badenerstrasse 541, 8048 Zurich, Switzerland
Founders: Florian van Dusseldorp, booking manager. Noa Jordan, tattoo artist.
Languages: App in 26 languages, website in 26.
Data: Hosted in the EU, GDPR, data processing agreement included.
Price: From 16 francs a month, 7 days free.
Contact: hello@taddoo.com

In one sentence

Taddoo is the one app for everything around your tattooing: requests, appointments, deposits, consent, receipts and bookkeeping. Your account is yours, in every studio.

In four sentences

Taddoo is the back office for tattoo artists: calendar, client files, digital consent, receipts and bookkeeping in one app. Booking links with deposit, link in bio and Tap to Pay can be switched on when needed. Taddoo comes as App (16 CHF per month), as App Pro with no Taddoo fees on payments, and as Taddoo Studio, which links the artists of a studio while every artist keeps their own app. Taddoo is built by Taddoo AG in Zurich, by a booking manager and a tattoo artist.

More about us, with faces: taddoo.com/ueber-uns

Usage

Everything on this page may be used for press, directories, links and comparisons without asking. Partner studios may show the logo next to their own.

Please do not: use the logo as part of another logo, present Taddoo as the sender of something that is not from us, or claim 'official partner' without us having agreed. Brand questions: hello@taddoo.com